Most, if not all, of the significant challenges facing organizations today result from the failing of leadership to convey the value of long term goals to stakeholders for fear of the near. The “Tyranny of the Urgent”, as Hummel wrote, get in the way. Nowhere is this more true than in the franchise business model, where the temptation of selling franchises that hold promise for easy riches in the near term undermines any hope for longevity and true value creation.
