K Jackson had an interesting post recently on a Cloud Computing research report. The Open Group has published a white paper on how to build and measure cloud computing return on investment (ROI). Produced by the Cloud Business Artifacts (CBA) project of The Open Group Cloud Computing Work Group.
You see while larger organizations might be wary of the Cloud, each day they fail to shift their IT infrastructure to the Cloud is a day the competition is gaining a leg. The same is true for all industries including franchising.
I take for granted that many people understand what “Cloud Computing” is. Speaking at different events and talking with clients in franchising and other industries, I’ve become more aware that many don’t truly understand what the term “Cloud Computing” means.
What is even more alarming, if you are relying on a third party vendor, which might have financial issues you are unaware of given today’s environment, to manage and host your Intranet content or business systems based on a proprietary infrastructure, you may have some real trouble ahead. What happens if they fold ? What upgrades are they making to adopt new tools ?
As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns [...]
Information Technology within franchise systems would appear to be a scarcity, judging by the lack of conversation on the topic. In this post, I’ve laid out 5 of the most important aspects that franchisors will require from their technology vendors.
Like most companies in most industries, franchisors have plenty of moving parts and pieces in their business. For instance, there are potential franchise candidates to evaluate, real estate to analyze, franchisees to train, and franchisees to support; not to mention all of the franchise contracts, leases, and disclosure requirements to keep tabs on. Many franchisors tout ” proven systems” as a main selling point or advantage to becoming a franchisee, however a quick look under the hood would reveal that many franchisors don’t have their own internal processes sorted out.