In the spirit of posting helpful information that has real-world applicability, I’ve put together a short video demo of effectively managing lead flow. This clip deals with managing incoming or reactive lead flow, as opposed to proactive lead generation. Sophisticated franchise companies will have multiple lead generation campaigns in place, at all times, and in [...]
So much has changed around how franchise brands attract qualified prospects. Like many aspects of advertising, the game has fundamentally shifted. What can you do about it ? To be successful, brands must re-engineer their methods based on the following 9 disciplines: 1. Understand HOW and WHERE to engage qualified prospects; 2. People trust others [...]
Information Technology within franchise systems would appear to be a scarcity, judging by the lack of conversation on the topic. In this post, I’ve laid out 5 of the most important aspects that franchisors will require from their technology vendors.
Like most companies in most industries, franchisors have plenty of moving parts and pieces in their business. For instance, there are potential franchise candidates to evaluate, real estate to analyze, franchisees to train, and franchisees to support; not to mention all of the franchise contracts, leases, and disclosure requirements to keep tabs on. Many franchisors tout ” proven systems” as a main selling point or advantage to becoming a franchisee, however a quick look under the hood would reveal that many franchisors don’t have their own internal processes sorted out.
If you’ve been in the franchise industry for any time you know the scenario. The poor franchise business consultant, working with a franchisee or its managers at a location in the field. The business is having challenges and the new consultant is trying to get down to the who, what, when, where and why. The [...]
Having worked in IT and franchising for over 25 years, I only wish the “Cloud” was around a few decades ago like it is today. I remember it well, dealing with IT people, and hardware and software infrastructure that required many resources and delivered little in the way of quality solutions in a reasonable time [...]