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How-To: Create Leads from Twitter Conversations

Published on March 24, 2010 By Clint Lee

Many franchisors utilize Twitter to communicate their products and services to would-be customers.  But how do you know if your social media efforts are paying off?  Can you pull up a real-time report to see just how many new leads you’ve created over the past week?  If you find an interesting conversation taking place about [...]

Mobility – An Invaluable Tool for Franchise Field Operations

Published on February 6, 2010 By Bryan O'Rourke

If you’ve been in the franchise industry for any time you know the scenario. The poor franchise business consultant, working with a franchisee or its managers at a location in the field. The business is having challenges and the new consultant is trying to get down to the who, what, when, where and why. The [...]