As CEO of Franchise Performance Group, Mathews is a thought leader and top consultant specializing in how to grow profitable, sustainable, and valuable franchise brands. He is author or co-author of five books on franchising: ”Future of Franchising,” How to Create a Franchise Sales Breakthrough. Guaranteed." "Street Smart Franchising," "Franchise Sales Tipping Point," and "Developing Peak Performing Franchisees.” Mathews has written or been quoted in 80 articles featured in Wall St Journal, USA Today, Entrepreneur, Inc, Working Woman, Business Week and numerous newspapers, books, and journals.
Areas of Specialization include: Growth strategies, brand strategy, leadership and corporate culture, franchise candidate lead generation, financing, and all aspects franchisee recruitment.